I lead the work and I do the work.

Independent — AI products

Designed, built, deployed, and operated end to end

An authority layer for autonomous agents (patent pending), an open intent taxonomy with a published white paper, an AI-ready design system, and enterprise AI value tools — infrastructure to interface, by hand.

SVP, Global Director, Digital Strategy & Innovation — Office of the CTO

SoftServe

Lead a global strategy and delivery organization — enterprise and business architecture, deployment strategy, design, and product — now focused on enterprise AI and the autonomous enterprise. I lead the programs and work in them.

Scope

A matrixed global organization whose capabilities deploy across the full lifecycle — assessment, strategy, architecture, solution, and delivery — across industries and geographies.

Hands-on

Trusted advisor and program lead on flagship transformations: I facilitate the workshops, run the interviews, write the strategy, shape the architecture, and stay through implementation.

Operating model

Enterprise architecture, business architecture, value realization, design and experience, product management, consulting, change management, and transformation governance — integrated with engineering delivery.

Built

The Value Creation Framework the organization delivers on, and the AI-augmented practice that runs it.

Accountability

Delivery outcomes, operational risk, and capability strategy in executive and board contexts; report to the CTO/CDO.

VP, Global Director — Digital Strategy, Experience Design, Product & Change Management

SoftServe

Built the strategic foundation for enterprise transformation work and scaled advisory delivery.

Scope

Global design plus digital strategy and transformation consulting under a single remit.

Built

Founded the digital strategy function and the organizational change management capability.

VP, Global Director — Experience Design, Product Design, Service Design

SoftServe

Hired to lead global design; promoted to VP within six months. Scaled experience design into a global capability.

Built

Design operations, leadership structures, and delivery models for a global practice.

Senior Manager, Platform Experience — IBM Cloud / IBM Design

IBM

Built and governed the Bluemix Design System, which became IBM Carbon.

Scope

Led a cross-functional platform team spanning design, engineering, and architecture.

Delivery

Partnered with enterprise customers through IBM Garage-style engagements driving adoption.

Design and creative leadership

FCB Global · Eyemart Express · SCDS Worldwide

Associate Creative Director, Digital Design Director, and Design Director / Partner — the craft and execution foundation everything since is built on.