Matthew McBride

Enterprise architecture · deployment · design · product

I architect how enterprises change — and build the AI products inside them.

Enterprise and business architecture, deployment strategy, design, and product — leading programs from the first assessment to production, and building alongside the teams I lead.

The programs →The products →The stack →

Transformation programs · led hands-on

One framework →
T0012024 – presentA regional health plan and provider networkHealth Plan Experience TransformationModel the business first. Map what the organization actually does, trace every future feature back to the capability that delivers it, score every application against that map — then let the roadmap fall out of the evidence rather than the vendor demo.~1,100 capabilities22 value streams~76 applications assessed3 audiencesThree-year transformation · in delivery, wave by wave
T0022025 – presentA global professional information and software companyEnterprise Digital Experience TransformationReframe the website as two enterprise layers. An experience layer, where the platform owns the container and business units own the content. An orchestration layer — a switchboard from discovery to conversion, service, and data — that serves people and AI agents from one source of truth.16 value drivers4 architecture options3 AI agents in 30 daysGlobal, multi-regionRecommended architecture adopted · Phase 1 in delivery
T0032019 – presentA global quick-service restaurant franchisorGlobal Quick-Service Restaurant TransformationStart from how people actually work, make data the foundation, and replace the core in stable plateaus — a minimum viable core first, each phase landing as a fully integrated island of stability before the next begins.92 interviews300+ processes5 future-state workshopsEvery departmentArchitecture delivered · franchise portal transformation in progress

The Stack

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Products · built and shipped myself

All work →

Latest perspectives

All writing →
P005Point of viewTwenty Years of the Same QuestionWhat I learned about AI agents in 2004, and what actually survived
P004Technical seriesPart 1 of 3One Intent, Four ContractsAn architecture for AI agents, interfaces, and governance
P004Technical seriesPart 2 of 3Designing Agent ConductUX guidelines for AI agents that take action